Strategic Brand Communication Campaigns
Download or Read eBook Strategic Brand Communication Campaigns PDF written by Don E. Schultz and published by McGraw-Hill Companies. This book was released on 1999 with total page 408 pages. Available in PDF, EPUB and Kindle.
| Author | : Don E. Schultz |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 408 |
| Release | : 1999 |
| ISBN-10 | : UOM:39076002099450 |
| ISBN-13 | : |
| Rating | : 4/5 (50 Downloads) |
Book Synopsis Strategic Brand Communication Campaigns by : Don E. Schultz
Book excerpt: This new and revised edition of Strategic Advertising Campaigns provides a thorough review of the fundamentals of formulating and implementing comprehensive brand communication campaigns. It includes graphs, flow charts and illustrations throughout.
