Booked Up! How to Write, Publish and Promote a Book to Grow Your Business

Book excerpt: It's no secret that writing a book is one of the quickest and most effective ways to establish yourself as an authority in you field. At the same time, one of the biggest myths in publishing is that authors can easily strike it rich from a $15 paperback. While this can happen to a lucky few who hit the best-seller lists, a better path to riches is one where you build your business around your book, leveraging your author status to gain valuable media exposure, increase your earnings potential, and develop new revenue streams. This comprehensive guide shows you how you can write and produce a book and ultimately expand your business to new heights. If you have been thinking about writing a book, or you have already authored a book and want to gain even more exposure online, you will find a treasure trove of information and resources in BOOKED UP! You will learn how to: Uncover dozens of revenue-generating strategies that you can create around your book. Write a book-even if you hate to write! Choose between self-publishing and traditional publishing, depending on your unique goals. Move forward with self-publishing, if that is the path you choose. Navigate the world of traditional publishing and land a book deal. Implement powerful internet marketing strategies to gain maximum visibility online. Leverage social media sites including Facebook, Twitter and LinkedIn to build your audience and increase website traffic. An interview with a successful author follows each section in the book-authors who have built empires around one or more books. This is valuable real-world advice that you won't find anywhere else. Don't miss your chance to get BOOKED UP!