The predominant view in economic theory until the crisis of the '70s, argued the great enterprise was the key player in the innovation process, this was conceiv

International Academic Conference on Teaching, Learning and E-learning and International Academic Conference on Management, Economics and Marketing and Internat

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Organizational communication as a field of study has grown tremendously over the past thirty years. This growth is characterized by the development and applicat