Whether it's the hum drum existence of Marion Crane and her illicit love affair, the psychotic antics of Norman Bates, the sudden irrational migration of birds,

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors Wh

Although the blockbuster is the most popular and commercially successful type of filmmaking, it has yet to be studied seriously from a formalist standpoint. Thi

It's a typical summer Friday night and the smell of popcorn is in the air. Throngs of fans jam into air-conditioned multiplexes to escape for two hours in the d

Opening weekend is a battle for the hearts and minds (and wallets) of American moviegoers. In Open Wide, Dade Hayes and Jonathan Bing expose the blockbuster fac