How It's Done

Book excerpt: [The authors'] aims ... in writing this book have been (1) to give you first-hand experiences with the research process, (2) to provide you with engaging examples of social science research, (3) to offer behind-the-scenes glimpses of how professional researchers have done their work, (4) to keep [their] presentation of the "nuts-and-bolts" of social science research as clear and inviting as possible, (5) to give a balanced presentation of qualitative and quantitative research methods, as well as introduce recent technological innovations.-Pref.