B2B Exchanges
Author | : Arthur B. Sculley |
Publisher | : Harper Paperbacks |
Total Pages | : 304 |
Release | : 2001-04-10 |
ISBN-10 | : 0066621089 |
ISBN-13 | : 9780066621081 |
Rating | : 4/5 (89 Downloads) |
Book excerpt: Business-to-business e-commerce is projected to exceed $7 trillion by 2004, of which about 37 percent will pass through B2B exchanges. This readable, straightforward book by two top experts is on-line finance is the first to show you how to successfully set up and run an exchange. Bidding for goods and services on-line is revolutionizing the way businesses deal with one another. Arthur Sculley and W. William Woods lay out the key features for success in a B2B exchange, illustrating their points with practical examples drawn from existing B2B sites. They also address the key issues in building a profitable B2B exchange.