The Awakened Company

Book excerpt: There is another way of doing business. The Awakened Company comes at a time of crisis in the business world, as evidenced by current world-wide financial instability, which was a cry for help from a bipolar boom-bust business model that's failing. From a mentality of profits first and growth at all cost, those in the know in the business world are coming to the realization this approach is no longer sustainable. The book's premise is that work isn't separate from life, and the metrics for success in business need to change at a fundamental level if the world is to transcend its present crises, which increasingly threaten us all. There is another way of doing business, and a shift in our behavior could in very short order fuel innovation, open up undreamed of markets, and by so doing bring prosperity to the entire planet. The Awakened Company adopts the premise that the world's greatest challenges will be solved by people working together in new ways. It is different from other business books in the sense that it blends proven business practices with insight from the wisdom traditions and leaders in business thought in a way that hasn't been done before. An awakened approach calls for a fundamental reset to today's economy, a shift to where businesses will be measured by their state of awareness, not profitability alone. "In a world of economic uncertainty, The Awakened Company gives a roadmap to a new way of doing business -- a way that is humane, fosters innovation, and meets the needs of All stakeholders, including Mother Earth." - Tony Robbins, New York Times #1 Best-Selling Author, Entrepreneur, Philanthopist "This is a must-read for those of us in the organization world"-- David Daniels, M.D., Professor Emeritus, Stanford University