Arthur Murray’s Popularity Book

Book excerpt: FIRST PUBLISHED IN 1944, the Popularity Book is a vintage guidebook full of wise and wonderful advice on living well, building poise and maintaining good relationships. Drawing on books, testimonials and magazines from the World War II era, it shows the forthright common sense and charming romanticism of the “Greatest Generation”, a generation inspired by debonair role models such as Clark Gable, Cary Grant and Katharine Hepburn. As relevant today as it was in the 1940s, the Popularity Book offers counsel on being an unforgettably great date, eliciting a marriage proposal, and how to be generally charming. Compiled and originally published by Arthur Murray, it also features his iconic step-by-step footprint instructions on how to Samba, Fox Trot and Rumba divinely!