This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapter

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and service

In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navig

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspecti