An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, toge

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Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that mak

The book provides an introduction to an interdisciplinary field of inquiry that can be called "global linguistics" (GL). GL emerges to tackle the ever-growing p