Enduring Passion
Download or Read eBook Enduring Passion PDF written by Leslie Butterfield and published by Wiley. This book was released on 2005-12-06 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Leslie Butterfield |
| Publisher | : Wiley |
| Total Pages | : 0 |
| Release | : 2005-12-06 |
| ISBN-10 | : 047001802X |
| ISBN-13 | : 9780470018026 |
| Rating | : 4/5 (2X Downloads) |
Book Synopsis Enduring Passion by : Leslie Butterfield
Book excerpt: The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.
