Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understan

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understan

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understan

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres