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In these highly competitive times and with so many technological advancements, it is impossible for any industry to remain isolated and untouched by innovations
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In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizin
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Type: BOOK - Published: 2020-01-07 - Publisher: Harvard Business Press
"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and d
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Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve