"Advertising resides at the hub of most countries' economy, so advertising education is by necessity, a global experience and practice. There are degree program

A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication

Society is now completely driven by data with many industries relying on data to conduct business or basic functions within the organization. With the efficienc

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising websi