Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the ex

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historica

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Eff