Advertising as Communication
Download or Read eBook Advertising as Communication PDF written by Gillian Dyer and published by Routledge. This book was released on 2008-03-07 with total page 250 pages. Available in PDF, EPUB and Kindle.
| Author | : Gillian Dyer |
| Publisher | : Routledge |
| Total Pages | : 250 |
| Release | : 2008-03-07 |
| ISBN-10 | : 9781134972333 |
| ISBN-13 | : 1134972334 |
| Rating | : 4/5 (33 Downloads) |
Book Synopsis Advertising as Communication by : Gillian Dyer
Book excerpt: Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
