Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral economics that offers essential behavioral theories, perspectiv

This book compares and contrasts the neo-classic standard economics model with the behavioural economics model and shows how the latter attempts to explain the

This textbook is a first major introduction to behavioral economics, designed primarily for advanced undergraduate students. Unquestionably the hottest new fiel

Today, behavioral economics has become virtually mainstream.

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given ef