As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price b

Discover a bold new approach to success in the world of sales and marketing with this practical guide to building your Power Niche. Bruce M. Stachenfeld is one

Olive and the Larder celebrates the simple joys of grown-up life: keeping a home with well-stocked shelves and a nurtured garden, hosting friends for tea, rando