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Language: en
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Type: BOOK - Published: 1999 - Publisher: N T C Business Books
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Type: BOOK - Published: 2005 - Publisher: Routledge
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes
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This title examines the different elements involved in advertising and shows readers, through discussion of the ten key principles underlying advertising, how t
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Pages: 669
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Type: BOOK - Published: 2014-04-03 - Publisher:
For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dyn